Quick Answer
Online reputation management (ORM) for doctors means monitoring and improving how your clinic appears across Google, social media, and health directories — primarily through building a strong review base, responding to all reviews professionally, and managing negative feedback before it damages your practice.
Why Online Reputation Matters for Indian Doctors
82% of Indian patients check Google reviews before choosing a doctor. A doctor with a 3.8-star average loses 40% of prospective patients to a competitor with 4.4 stars — even if the actual quality of care is identical.
ORM Pillar 1: Review Building
Target: minimum 50 reviews with 4.3+ average before investing in ads or SEO. Use QR code at reception + WhatsApp follow-up + receptionist ask. ConnectAI automates this with Review Auto-Reply (₹799/month).
ORM Pillar 2: Review Monitoring
Set up Google alerts for your clinic name. Monitor Practo, JustDial, and Facebook reviews weekly. Respond within 24 hours — unresponded reviews (especially negative) signal to patients that you don't care.
ORM Pillar 3: Handling Negative Reviews
1. Respond within 24 hours — professionally, not defensively
2. Acknowledge the concern without admitting medical fault
3. Move the conversation offline: 'Please call us at [number]'
4. After resolution, politely ask them to update their review
5. Flag clearly fake or malicious reviews to Google for removal
ORM Pillar 4: Monitoring Beyond Google
Check your Practo profile monthly. Monitor Facebook and Instagram mentions of your clinic name. Set a Google alert for your doctor name. ConnectAI's reputation dashboard aggregates all reviews in one place.
Frequently Asked Questions
Frequently Asked Questions
Only Google can remove reviews. You can flag reviews that violate Google's policies (fake, irrelevant, spam). The response strategy — responding professionally and resolving the issue — is more effective than trying to get reviews removed.
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